Lluís, Àngels, and Dan are three friends who went through this experience around the same time. Like many expectant parents, their first instinct was to turn to the internet to figure out what they would need for their little ones.
They researched the best products by reading Google reviews, watched countless YouTube videos, followed influencers for advice, and scrolled through endless Instagram photos for inspiration.
After spending hours researching and exploring, they had a pretty clear idea of what they wanted. The next step was getting those items—but opening a gift registry at a single store meant they would be limited to the brands and models available there.
Why should their choices be restricted to a single store’s catalog when there were so many options on the market? Why shouldn’t it be possible to identify what you need, at your own pace, with the best guidance, entirely online?
That’s how the multi-store wishlist concept was born. What started as a baby registry soon evolved into a platform for creating any kind of wishlist.
